Beyond the Bottom Line: How Women Redefine Success in Business

Beyond the Bottom Line: How Women Redefine Success in Business

Kate Beere [00:00:00]:
What I’m doing, does it align with my values? Is it bringing me joy? I don’t really frankly give a shit what anyone else thinks anymore.

Wendy Dale [00:00:07]:
Yep.

Kate Beere [00:00:08]:
And it’s such a different way to look at success. We really tend to align our work towards our personal values Yeah.

Wendy Dale [00:00:16]:
And what matters deeply to our core.

Kate Beere [00:00:19]:
So we need to shift the way we look at Yep. Female entrepreneurs as not just always this, like, small business. Welcome to the Living Rich Lee podcast. We’re super excited you’re joining us. Wendy and I are back for Real Women, Real Talk, and it’s been a bit. So we’re excited to get things started today, and we’re talking about how women are redefining success when it comes to business. So big topic.

Wendy Dale [00:00:53]:
Big topic, and I’d say one that we get messages often on because people see us as, oh, you’re entrepreneurs. How did you start? Yes. Yeah. So I I think this will be a good one.

Kate Beere [00:01:03]:
Yeah. I’m excited. And I think, I know we’re gonna go into our back stories a little bit just for new listeners who probably haven’t maybe listened to our full episode, but let’s start with how success has changed for you over time because we evolved. Right? So if you’ve evolved, I can only imagine success and what that looks like has changed.

Wendy Dale [00:01:22]:
Yeah. I think if I see it as, like, a then and now, I mean, then would have been, being being perfect in everything, like the curated life, the Pinterest life, checking off a a never ending to do list, and and just trying to keep up with everything and everyone. And then when I take a look at it now, and I feel like I laugh because I’m like, when you get to your forties

Kate Beere [00:01:48]:
What do you

Wendy Dale [00:01:49]:
what? The second part of your life.

Kate Beere [00:01:50]:
Weekends. You’re only in your twenties. 20. I don’t understand.

Wendy Dale [00:01:53]:
Workers. I’m sorry. But now it’s about showing up authentically. Yeah. Even messy. Like, you start to you start to care less about what other people think. Yeah. You start to care less about how you are showing up, and you’re focused more on really being aligned with your values.

Wendy Dale [00:02:11]:
So for me, saying no to things that aren’t serving me and not really giving a shit as much as I used to about what people think because I’m feeling good with what feels good for me.

Kate Beere [00:02:22]:
Yeah. I so relate. I won’t use ditto because we’re not until we’re not allowed to use it anymore. But it’s very similar. I think as you grow and evolve as a human, right, as a person, you look towards success very differently. When I was young, it was like supposed life, the accolades, you know, like, how are you running this business while you work full time? Like, it it was outward, right, always looking outward. And I I know for me now it’s like, am I happy? Like, does what I’m doing, does it align with my values? Is it bringing me joy? I I don’t really, frankly, give a shit what anyone else thinks anymore.

Wendy Dale [00:03:00]:
Yep.

Kate Beere [00:03:00]:
And it’s such a different way to look at success. Yep. And I’m thrilled. Like, there’s something beautiful about your forties when you can get to that space.

Wendy Dale [00:03:10]:
There is, and I think you have to go through all of that stuff before Yeah. To get to where you want to be, like, at our stage right now. Not that people don’t figure it out when they’re in their twenties thirties, but I think for the majority of women, it’s keeping up with the expectations of, you know, I should be doing this. I should be doing this.

Kate Beere [00:03:30]:
And then

Wendy Dale [00:03:30]:
suddenly getting to the point where you’re like, but I’m gonna do this now. Yeah. Shit what you say.

Kate Beere [00:03:35]:
I I love it. Okay. So we talked about jumping in a little bit to our back stories just around our, you know, our experiences with businesses, building businesses, being entrepreneurs. Yeah. Why don’t you jump in, and then I’ll add my bits on the end?

Wendy Dale [00:03:50]:
Yeah. I so I I feel like I knew from a very young age that I wanted to do more, be more. My father’s a teacher. I always had a passion for helping others, which is why I spent most of my time in in an HR career because that that is what I was doing. But I also just felt like I wanted to be able to create a legacy, and I wanted to be able to impact people in a different way where people felt seen, people felt heard. Yeah. And so I had to go through all of those things from being laid off from my corporate career. Like, I spent 17 years on the corporate side in an HR capacity.

Wendy Dale [00:04:29]:
Being laid off from that and then jumping full on into teaching fitness and coaching, and then and then the real life started. And now, you know, being an owner of 3 fitness studios. So, you know, all of that has progressed over time, but when I look back, I wouldn’t be where I am today had I not gone through all of that other stuff and really taken the opportunity to yes. It was a leap. Yeah. But I wasn’t gonna know unless I actually did it. And I just part of it was I had to trust and be okay with making mistakes, fucking things up Right. Not getting things right Yep.

Wendy Dale [00:05:05]:
And changing my circle as well to people who, were going to support me in the phase that

Kate Beere [00:05:14]:
I was at and not what I used to be. Evolution. Right? Evolution of who you surround yourself to as you progress. Yeah. For me, it was I say, I’ve always known, like, I wanted out of high school, wanted to go to business school, and went to Western University to do that and, didn’t make it into the program, instead had a degree in economics. And I’m actually grateful for that because I think I learned far more about business by doing business. Yes. And so, you know, I’ve, you know, you and I similar, I’ve I’ve worked for the feds, I’ve worked for private sector, small, big, and I’ve run a bunch of businesses over time.

Kate Beere [00:05:56]:
I’ve done, you know, my own consulting businesses, coaching businesses, I did some MLM for a while. Yep. I had Organically Gifted, which was this huge online retail business when I had no idea what I was doing in, like, from wholesale to retailers to, food that has expiry dates. It’s like an organic gift basket company before it’s time. Like, we’re talking 2006 when I had to hard code the shopping cart because Shopify did not exist Yeah. At the end of the day. Like, it was hard back in the day. So I I’ve done all that.

Kate Beere [00:06:27]:
And now today with Get 2 Mindset and Bold Lip, like, I feel really fortunate that I’ve had this sort of evolution of all these, different businesses over time. Yeah. And now I’m really clear on what I want in my business. Yeah. And for the first time too with Bold Lip now, I’m in a partnership, and that’s new for me. My other businesses were mine, and this is very much a shared space, and so I’m really leaning into that and enjoying that.

Wendy Dale [00:06:55]:
I love it. I love it. Yeah. And seeing everything that you’ve done in terms of jumping in and trying all the things Yeah. Even though you may not have had everything figured out. And I think that’s probably one of the big things is people will say, well, how do I start, and what do I do? And sometimes it’s just getting in there and trying things and figuring it out as you go. Yeah. And not if it feel like as women, we always need to get ready to get ready and be prepared for everything, and and a lot of this is just find something that you’re passionate about and jump in and try it.

Wendy Dale [00:07:26]:
And if it doesn’t work, try something else. And if that doesn’t work, try something else. So I I love your story around how how many things that you’ve done to get to where you are today.

Kate Beere [00:07:34]:
Yeah. I think, like, you just go. We we often wait until we’re, like, a 100% ready to launch a bit, and you’re never a 100% ready. So get comfortable with being 60% ready to go, and out the door you go. Yep. If you could tell your younger self something Oh. What would it be from that sort of

Wendy Dale [00:07:52]:
business plan?

Kate Beere [00:07:54]:
Right? I would coddle like, give her a cuddle, not coddle, but give her a cuddle. I give my younger self the biggest hug.

Wendy Dale [00:08:00]:
A little coddling sometimes. Maybe a little cuddly. You know what? I think it’s really recognizing not everybody will understand. Mhmm. Don’t expect anyone to understand. We spend so much time thinking and convincing and feeling like everybody will be on our side Mhmm. And everybody will understand. And then we get frustrated when that doesn’t happen.

Wendy Dale [00:08:21]:
And so I go into it, you know, I go to I go into it sometimes

Kate Beere [00:08:27]:
That’s a lot of words. Short. That’s a lot of words.

Wendy Dale [00:08:30]:
Thinking. Don’t expect anyone to understand. Yeah. Frustration is misplaced expectation. And so I think if I could go back, it would be spend less time trying to convince people why this is a good idea or why this will work and just

Kate Beere [00:08:42]:
just just do you. Do you. I love that. Do you authentically Yep. Because it’s your life at the end of the day. What about you? I think it’s about you’re gonna fail. We touched on this, but you’re gonna fail so many times.

Wendy Dale [00:08:55]:
Yeah.

Kate Beere [00:08:56]:
Like, I was at an event recently, Michelle Romanow, one of the Dragon’s Den. She was their, like, entrepreneur. Right? Like, very successful entrepreneur. And she talked about her failures and gave examples. And I remember just being like, great. She’s like, you’re gonna fail far more than you ever succeed. That’s and if you can’t if you aren’t prepared for that, then that’s not the route for you. Like, she was really clear about it.

Kate Beere [00:09:18]:
She’s like, you’re gonna fail. So you have to learn how to deal with failure and then adapt from failure and and learn from it. Right? And that’s how you grow your business. I’ll give an example for me personally with Organically Gifted. I, like I said, didn’t know what I was doing really, and so I’m selling through a website online. I have to ship gift baskets, right? And everything had to be eco friendly, and back in 2006, that was really hard. And so even my packaging had to be eco friendly. So I get my very first online order.

Kate Beere [00:09:46]:
Right? So I’m I’m so excited. I don’t know this person. It’s not family. It’s someone. I back up the the order. I ship it out. And, like, 2, 3 days later, I get an email and the person’s, like, everything broke in my in my basket. And I’m, like because it was a food one, so it’s balsamic and olive oil.

Kate Beere [00:10:04]:
And so I guess the glass jars had broke. I never shipped anything. I honestly just put them in a box, shipped them out. And all of a sudden, I was, like, oh, shit. Like, I need I need packing material that’s eco friendly that I can actually wrap them in so they don’t break. And I’m panicking because everything’s so expensive because it’s eco friendly. So I’m going to the store, I have to find this corrugated cardboard. I’m like, oh, this will work, trying, like, a million different things, wrap it, like, send a new obviously, it’s my first send the new one, and I’m just, like, with fingers crossed, like, did I get it right? Did it work? And thankfully, it worked, and that’s what I use moving forward.

Kate Beere [00:10:38]:
But, like, it’s so easy to let, like, one setback. Right? Like, your first order is massive. So you’re like, I was so excited, and then all of a sudden, it was, like, such a letdown, and I’m like, okay. You gotta solve for

Wendy Dale [00:10:48]:
it. You do. And sometimes situations like that, a lot of times we gravitate to, I can’t do this. This isn’t gonna work, but you pivot and you buy new packaging.

Kate Beere [00:10:58]:
Right? Find some corrugated cardboard.

Wendy Dale [00:11:01]:
That’s all I can tell. Of olive oil out. I love that.

Kate Beere [00:11:06]:
So we I think there’s a difference, and I think we’re gonna talk about it. I don’t think. I know. There’s a difference between men and women and how they define success in business, and that’s what we’re talking about today. So I’d love to get your take on on how you think it’s different for women versus men.

Wendy Dale [00:11:21]:
Yeah. Oh, so kinda lots of different directions we could go in this. I think, and and, of course, not categorizing everyone in this category, but I think for women, it’s more about connection over competition. We often

Kate Beere [00:11:34]:
Mhmm.

Wendy Dale [00:11:34]:
As women prioritize collaboration, communities, again, not that men don’t, I just feel like it’s different, and relationships that that uplift us

Kate Beere [00:11:45]:
Mhmm.

Wendy Dale [00:11:45]:
And that feed our souls. We really tend to align our work towards our personal values

Kate Beere [00:11:53]:
Yeah.

Wendy Dale [00:11:53]:
And what matters deeply to our core Yeah. Versus the promotion, the income. Again, not that that’s not important, but I feel like for us, our our personal values and impact tend to and sometimes too much because then we can lose

Kate Beere [00:12:11]:
sight of

Wendy Dale [00:12:11]:
the other stuff as well.

Kate Beere [00:12:12]:
I don’t know what you’re talking about.

Wendy Dale [00:12:14]:
Yeah. Never happened. Yeah. Never happened.

Kate Beere [00:12:18]:
I think I think it’s bang on. I think we take more of a holistic approach when it comes to

Wendy Dale [00:12:22]:
Yeah.

Kate Beere [00:12:23]:
Defining success for business. It’s not about bottom line only. It’s about, yeah, bottom line matters. Gotta pay the bills. Like, we all wanna take home a decent salary, but it’s also, like, are my employees really happy?

Wendy Dale [00:12:33]:
Yeah. Am

Kate Beere [00:12:33]:
I giving back to my community? And is the work I’m doing in line with my values, as you said? And who am I partnering with? Who are my clients? Do they align with my values? Like, I get to choose all of that. Right? And so women really do take that mindset approach where they wanna look at the bigger picture. Yeah. And it’s it’s not all about ROI. It’s not all about the bottom line Totally. And investment.

Wendy Dale [00:12:56]:
Totally. And I can relate to a personal example when I was in, and I still am in, network marketing, and not falling into the trap of needing to have everyone as a client. I don’t need to have everyone as a client or a customer. Like, who falls into my my niche? Who am I serving? And it’s not about getting the most clients. It’s about who who are the clients that are gonna be connected to me that kind of align with what I’m looking to do. Whereas, sometimes it can be opposite where it’s just like, I gotta get everyone. I gotta get no. You don’t have to get everyone.

Wendy Dale [00:13:26]:
No. And and not everyone’s going to like what you have. And I think No. For men, it’s like, oh, okay. But for women, it’s, oh, why don’t they like me? Or why don’t they like that?

Kate Beere [00:13:38]:
You know? That people pleasing nature that takes over.

Wendy Dale [00:13:41]:
To it. Yeah.

Kate Beere [00:13:42]:
Right. Because we are wired differently, and we do do business differently. Yep. So what are some of those traits for women when you think about, you know, in leadership roles, owning a business? What are what are the traits that maybe are are not necessarily different than men, but just maybe different overall? Yeah. I think,

Wendy Dale [00:14:01]:
again, to your point, like, not categorizing everyone, but I think successful female entrepreneurs really lead a lot with empathy and authenticity. And we feel comfortable in challenging that vulnerability is not a weakness, but it’s seen more as a strength. So just the example that you were giving, with, my gosh, the Michelle? Like Michelle Romanov. Yeah. Yeah. Yeah. Exactly. Being vulnerable and her sharing her mistakes and owning that is just like we can relate to that so much more than somebody who’s, like, not being transparent with that.

Wendy Dale [00:14:42]:
And I feel like building relationships. I I feel relationships for women were very tied to that as well. And so taking and looking at the, relationship, it’s more about that connection versus versus that power. And, a big feel in wanting to lift others up and wanting to rise together. Yeah. Or at least I think so. Like, if you’re not with people that don’t wanna rise together and that might not might not be the right people to be working with and surround yourself with.

Kate Beere [00:15:13]:
Yeah. I would argue not all women. I I’ve come across some Oh, yeah. Men and women who do not uplift. Yes. There’s a lot of downward

Wendy Dale [00:15:22]:
uplift. No. A 100%.

Kate Beere [00:15:24]:
A lot of squashing. And so but I agree with you. It is who you trips. Yeah. Who you surround yourself with. Yeah. I think women bring a lot of collaboration to the table. Like, I think about all the roles I’ve had in in whether I’m working for someone else or it’s in my business collaboration.

Kate Beere [00:15:32]:
We’re we’re natural collaborators. Right? It’s like we it’s that community factor. It’s that nurture factor that we’re wired for. Yes. And so we tend to bring that into business as well. And when you’re collaborating and call it nurturing of some form, your team, you have a happier team, and your team produces more. They’re more productive. They’re happier.

Kate Beere [00:16:00]:
They wanna come to work. They wanna do great work. And so when you’re able to lead with that, it can have huge, huge impact. 100%.

Wendy Dale [00:16:08]:
And and if you’re not in that space where especially if you are working in a female, kinda centric environment Yeah. If you feel like every time you are going in to work or whatever it is that you’re doing where you feel that competition comes over collaboration Yeah. Again, like, it just Worse. It might because because women in general, just a side topic, like, we can be very we can be really hard on ourselves, but we can also be very competitive with others, and social media doesn’t help that at all. No. And I would feel I would say, like, if you don’t feel good about feeling like you’re going into a collaborative circle, again, it might not be the right place Yeah. For you. I agree.

Wendy Dale [00:16:49]:
Yeah.

Kate Beere [00:16:49]:
And you’re you you get to seek out whatever you want. Absolutely. Like, that’s up to you to carve out. Yep. We always have choices. Yeah. And if you’re feeling that environment’s all competitive and that’s not where you wanna be Yep. Or if you’re all competitive and you love it, great.

Kate Beere [00:17:03]:
But find what works for you.

Wendy Dale [00:17:04]:
Yep.

Kate Beere [00:17:05]:
Why do you think so many women don’t take the leap? You and I have talked about this before where we’re, like, you know, we have people be, like, I don’t like, how did you do it? I don’t know. Like, I don’t think I could do it. What do you think holds women back?

Wendy Dale [00:17:17]:
I think a lot of women feel like and they question they spend more time focusing on, are they ready or are they qualified? So I’m a great example. Like, I don’t have a university degree. I have a college diploma. I took hotel restaurant management. I ended up not going into the hotel restaurant management space because the last program I took in college, was, an HR program. And for a second, I thought, oh, maybe I should go and do my HR designation. But at that point, I didn’t have enough money to continue going on to school or, like, to continue on doing other programs. I thought, well, maybe I’ll do that later.

Wendy Dale [00:17:50]:
But when I started working for the bank, I was more in, like, a banking kind of credit, type of role. Yeah. But then I moved into HR because that was just such a passion for mine. But all through the while, while I was going through that, I still had those moments of, you know, I don’t have my chirp, which is your, you know, your HR designation. I thought, like, maybe I should go back and do it. And so once that HR chapter closed and I moved into the fitness space, it was still now, yes, I have my certification to teach fitness and stuff, but I don’t have, like, a kin degree, and I don’t have, a life coaching certification, that kind of stuff. So I find a lot of women spend so much time, like, am I ready? Am I qualified? You know? And and people have looked at me and be like, well, you know, who she thinks she is? You know? Giving advice on x, y, and zed, or what you know? And you decide yourself if you’re qualified. You decide to put yourself out there.

Wendy Dale [00:18:43]:
And a lot of what I’ve done has been based on my experience. And but getting messy and and screwing up and changing routes and whatnot, but I think that if we could spend less time focusing on it’s like having kids or getting like, especially having kids. Right? Like, there’s never a good time. And

Kate Beere [00:19:04]:
I’m just laughing. Sorry. Never a good time for most things. Yes.

Wendy Dale [00:19:09]:
But I think the the fear of failure to your point

Kate Beere [00:19:12]:
and then just

Wendy Dale [00:19:12]:
the fear of, but maybe I’m not qualified and maybe somebody else is. There’s always gonna be somebody else that’s more qualified than you, but you decide if you’re qualified.

Kate Beere [00:19:20]:
Yeah. That’s I love that because it’s so true, and it’s it’s that fear. Right? It’s that fear of, you know, can I do it? Is there someone better than me? There’s always someone better than you. Like, that’s just there’s always someone better at your craft than you. Yep. It doesn’t mean you’re not qualified to do what you wanna do. And I think too it’s it’s a imposter syndrome, right, is around that. But I also think imposter syndrome comes into play because women just don’t see themselves around the table when it comes to CEOs and the leadership, the, you know, level, like, at the c suite.

Kate Beere [00:19:50]:
So we see it shifting, I hope, for, like, our kids’ generation. I hope to see more women in those roles. But the truth is is it’s really hard, you know, as a woman, and you don’t see a lot of successful CEOs. Right? So you see, you know, the Bezos and the, like, all these men and and quite frankly, a lot of white men in these roles, and those are the CEOs. You know, the stats in the states and I’m I’m not gonna get it totally right, but there are more CEOs named John in the states than there are female CEOs. It’s crazy. There are more men named John who are CEOs.

Wendy Dale [00:20:24]:
John, if you’re listening.

Kate Beere [00:20:26]:
Than there are female CEOs. We don’t see ourselves. So if women can’t see themselves out there, if women don’t see that to mirror back

Wendy Dale [00:20:35]:
Yep.

Kate Beere [00:20:36]:
Right, it’s really it’s really hard to feel like you’re qualified. Right? So that imposter syndrome goes gets even higher because you’re like, well, they can’t. No one else is doing it, so what what how can I

Wendy Dale [00:20:47]:
do it? And that intimidation factor can be huge, especially in a in a corporate setting. Yeah. Well, any kind of setting, but yeah. Yeah. Big time. Oh, John.

Kate Beere [00:20:57]:
Oh, John. Okay. So with your business, how do you bring in some of these qualities we talked about, like empathy and collaboration? How do they show up?

Wendy Dale [00:21:06]:
Yeah. I think so for me, it’s about intentionally creating space. Mhmm. Intentionally creating space where people feel seen, valued, heard, and whether that’s coaching someone towards, you know, living their most authentic life or motivating a member and really understanding what their why is. Yeah. All of those types of qualities, and a lot of it comes with practice. Yeah. And just being able to generate and and have those conversations to really help understand what that emotional what the tie to that emotional intelligence is to whoever I’m speaking with, connecting with, coaching.

Wendy Dale [00:21:41]:
Yeah. And and I just have such I just feel so deeply about helping people feel seen and heard and valued. And I feel like there’s so many voices that are unheard. Yeah. And everybody wants to feel like a somebody, and so I tie that so closely into what I do with Orangetheory Fitness and what I do with the real life as well.

Kate Beere [00:22:02]:
Yeah. And how do you I’m gonna throw a curveball question at you when you say,

Wendy Dale [00:22:07]:
like, it’s not you do. Not in the show notes. In my notes.

Kate Beere [00:22:09]:
No. But how do you find people, like, resonate with that? Right? You you you you’ve been in multiple environments where you’ve received it or you’re giving it, but how do you what is the response when you do?

Wendy Dale [00:22:20]:
Well, I think a lot of it comes down to trust. Yeah. And, you know, like, when I look at the the network and the community that I’ve built online, all of it’s organic, and a lot of it has come over time over the last almost decade

Kate Beere [00:22:35]:
Yeah.

Wendy Dale [00:22:35]:
Of putting content out there that resonates with people, but also that helps people understand what’s in it for them. Not here’s my shit, buy my stuff. Connection. It’s connection, and it’s really Yeah. Connecting to people and remembering those little and just taking a genuine interest. And so Yeah. That ends up trickling into word-of-mouth and but it takes time. Right? It takes time.

Wendy Dale [00:23:02]:
Like, people say, like, how did you build such a great online following?

Kate Beere [00:23:05]:
Mhmm.

Wendy Dale [00:23:06]:
You know? And and it’s it’s connection. You know?

Kate Beere [00:23:09]:
It’s authentic.

Wendy Dale [00:23:10]:
It’s authentic. And it’s it’s being really open and honest about my struggles and things that I haven’t gotten right. Yeah. Maybe part of it is making people laugh and and a little bit of humor around it, but I feel like all of that built up over time has has gotten me to where I am right now, but it’s not Amazon Prime. Like, it doesn’t happen overnight. Like, sometimes depending on what you’re doing, it takes months. It takes years.

Kate Beere [00:23:33]:
But if

Wendy Dale [00:23:34]:
you don’t start today

Kate Beere [00:23:35]:
Yeah.

Wendy Dale [00:23:36]:
You’re prolonging. I don’t even remember what your question was.

Kate Beere [00:23:39]:
My question was, how do people feel on the other end when they receive it?

Wendy Dale [00:23:41]:
So they feel great. My answer

Kate Beere [00:23:43]:
to that. They feel great. That’s what

Wendy Dale [00:23:44]:
I take from that

Kate Beere [00:23:45]:
is they feel fantastic.

Wendy Dale [00:23:46]:
Well, and I feel I I I feel they feel trust is such a big thing. Trust and integrity is such a big thing for me. Yeah. So I like to feel that, and and I’m pretty sure that they do, because I’ve had people share, is that they do feel safe. Yeah. They do have that trust

Kate Beere [00:24:02]:
And And that’s what you seek out too, right, in return.

Wendy Dale [00:24:05]:
So I

Kate Beere [00:24:05]:
get I get that. Yeah. I know for at BoldLab, one of our core values is empathy, and that’s our business core value. And it’s how we do business both internally with our team and externally with our clients. And it’s been so such a, like, learning for me. Right? Always been innate into who I am, but to have it as a core value is kind of really cool. So we see it with our staff. We’re all female right now.

Kate Beere [00:24:28]:
Not to say we’re not hiring managers. We’re all female right now. And what’s really awesome, I’ve talked about this before on the show, but, like, we understand women’s health. And frankly, we don’t talk about women’s health enough in the workplace, and women get a period every month. And women are openly bleeding, and I’m gonna keep saying it. And it makes people really uncomfortable. But having that conversation, my boys hate it. I’m sure Steve hates it.

Kate Beere [00:24:54]:
Steve, are you here? But I’m using the language to be jarring because it just it it allows space for the conversation. Yep. Every month, there are many, many women who have a very, very difficult time. Migraines, cramps to the point where they can’t get up, you know, massive amounts of blood loss. Like, we’re not talking small amounts. Yeah. And we don’t talk about it. So our team is allowed to come in and say, hey.

Kate Beere [00:25:18]:
Like, this is a really bad month for me. I need a couple hours. I just gotta sleep it off, or I’ll come in, or I need the day, or and we’re like, okay.

Wendy Dale [00:25:24]:
Yep.

Kate Beere [00:25:25]:
And I, like, never experienced that. And as a as 50% of the workforce, like, to know that you don’t have to take a sick day and lie to your employer about

Wendy Dale [00:25:33]:
it.

Kate Beere [00:25:33]:
Right? It’s that open, and we have empathy there. And it shows up too differently with our clients, but what’s so great is because we lead with empathy, we really wanna get to know them as people. Right? And so so many of our clients at Bold Lips see us as a true extension of their internal marketing team. Yep. We become part of, you know, their extended organization because we we wanna get under the hood. We wanna know what makes their, you know, their customers, their clients tick. We wanna get in there and really, you know, get into the heart of what it is. Yeah.

Kate Beere [00:26:07]:
And so when you lead with that, it’s amazing what flows out of it.

Wendy Dale [00:26:12]:
I just I love hearing just that word empathy is just so just connects to my soul so much, and it I just think it would be so wonderful if so many other organizations had that as a core value. And for people listening that are like, my company doesn’t even have core values. Right. I would really encourage those people to step up, work with your HR department, or work with the leadership. Leaders go first. So if your company doesn’t have core values or if, you know, empathy is an example, if that’s something that, you know, share it. Guaranteed. Other people think about it, but just nobody acts on it.

Wendy Dale [00:26:45]:
I just think that that’s just such a wonderful Yeah.

Kate Beere [00:26:47]:
And I wonderful trait to have. We’re gonna do an exercise, actually. We’re doing a an off-site for a couple days. We rented an Airbnb. We’re all gonna go hang out. Very excited for that. And I board Eric has those core values. You guys have them too.

Kate Beere [00:26:59]:
Their cart we can link it in the show notes, but So good. They’re great. So we’re gonna do we’ve done the exercise, but we’re gonna do the exercise as a team, and we’re really curious to see what comes out of it. And that’s a great exercise. It’s really easy. It’s interactive. It’s something I would highly recommend Yep. People do.

Kate Beere [00:27:14]:
Yeah. I love it. Okay. Curiosity, risk taking, 2 big pieces when it comes to business and entrepreneurship. Yep. How do they show up for you, or do they show up for you?

Wendy Dale [00:27:25]:
Oh, they show up for me all the time. Yeah. Even now, right, as as being a new owner in not just one, but 3, Orangetheory fitness studios. I’ve really had to and and I say really, like, it’s already happened, but I’m still learning to, step outside the norm, push past fear. Had a little meltdown last week with Rob on the I don’t know if I could right? And so so when I when I get overwhelmed, I cry. Right. That’s a lot of women do. I don’t

Kate Beere [00:27:54]:
know what you mean.

Wendy Dale [00:27:55]:
I guess you know, and it was just a, I don’t know if I’m cut out to do this. Like, I don’t know if I and a little bit of imposter syndrome. But, I’ve over the last 10 years, I’ve really had to force myself to push past the fear and do the thing anyways and think about I will jump and I will probably make mistake. Well, I know I’ll make mistakes. Right. I’m still making mistakes. Yeah. And just trust that there’s no mistake that’s big enough that can’t be fixed or can’t be adjusted.

Wendy Dale [00:28:30]:
Mhmm. Yeah. And sometimes it’s, you know, knowing that I’ll stumble, I’m still learning, I’m still growing, and sometimes it’s a, hey. Yep. Take full responsibility and ownership for that. Messed up on this, but here’s what I can do to fix it.

Kate Beere [00:28:42]:
Mhmm.

Wendy Dale [00:28:43]:
And the moments of courage and creativity around that and transparency Yeah. Has shaped where I am

Kate Beere [00:28:51]:
right now.

Wendy Dale [00:28:52]:
You have to be okay with being incredibly messy, and and and and sitting in it and reflecting in it because and it’s gross. Yeah. It’s gross.

Kate Beere [00:29:04]:
But but everybody goes through it, and it’s a like, you’re not isolated on an island, and you’re the only one that but that’s how it feels in the moment. Right?

Wendy Dale [00:29:12]:
And it’s just how accepting are you going to be of that in terms of what you tell yourself because your mind listens to everything you say. Yep. So if you’re beating yourself up because, well, I didn’t get this right or I didn’t get that right or, you know Yeah. That is where that, that that’s what holds you back significantly. Yeah. So Yeah.

Kate Beere [00:29:30]:
What about you? Well, I love this question just from Reyes because I think there’s such a misconception that that women take less risk than men in business, and it’s not actually true. The research shows women just take more calculated risk. Yeah. Women like to look at it, analyze it, understand, you know, what are the potential risks. Men go on instinct. They go on gut, and not one is not right or or or wrong. Right? But it is women tend to wanna understand it before they jump in. Yep.

Kate Beere [00:30:00]:
So they do take calculated risk. Right? They do take risk. They just they go about it very differently. Yeah. And I would argue that’s exactly what I’ve done throughout my career is is having a plan. Right? I would never just jump into you know, for organically gifted, I was on mat leave. I had my first son, Zach. He was 3 months old.

Kate Beere [00:30:19]:
I’m like, I’m bored. I can build a business. Right? Of course. Because that’s what every person should do. Don’t do

Wendy Dale [00:30:24]:
it. Wait. Wait. Your kids are older. 0 stories do not recognize.

Kate Beere [00:30:28]:
Yeah. No. Not at all. But, like, having that business plan and getting understanding what the risks were. I put together a business plan, like, I was going to get a loan from a bank, which I wasn’t, but that allowed me to understand what were the potential risks, what was the potential investment, what was the potential return on investment. Like, you know, just I think it’s okay if you take calculated risk as a woman and and do your planning. There’s nothing wrong with trusting your gut and jumping in if you’re like that, but most women aren’t like that. So just be okay with doing the planning part

Wendy Dale [00:30:59]:
of it. And taking responsibility for doing your own research, doing your own right. Don’t expect anybody to hand it to you. Like, there’s a lot of tools and resources out there, but a lot of this is gonna come from, you know, our own self internal motivation and drive to you know? And sometimes I’ll tell people, like, like, I’ll tell my kids, like, figure it out. Right? Like, I’ll tell my staff. Like, I’m here to support, but I’m not here to do it for you.

Kate Beere [00:31:24]:
Yeah. Hey.

Wendy Dale [00:31:24]:
Figure it out. Yay. Google. Chat gbt. Yeah. Like, talk to people. Like, connect to you know?

Kate Beere [00:31:31]:
That’s how you learn. That’s how you grow.

Wendy Dale [00:31:33]:
Yeah. Yeah.

Kate Beere [00:31:34]:
Yeah. And Chat gbt has all the answers these days. It’s very common. Apparently. Clearly. Women, you know, when we’re talking with people, how do you take the leap? There’s a lot of pressure for women. What are what are those sort of pressures for why maybe women don’t leap versus why men don’t leap? Because they are there’s differences, right, around the 2.

Wendy Dale [00:31:56]:
Yeah. I I would say that there’s a lot of pressure to stay in a safe job, especially if you, you know, have the house and the kids and the the partner and the dual income, and you fall into the lifestyle Right. Of what you have become accustomed to. And so there’s a lot of pressure to stay that traditional path, and that could be tied to, you know, both of us are divorced, and both of us have really gone through that path of not following the tradition, and not playing it safe Right. And and and going that route because it can be really hard to break away from the expectations and the societal norms around, you know, what that looks like. But we’re also constantly expected. Now part of that expectation is what we put on ourselves to prove ourselves.

Kate Beere [00:32:52]:
What?

Wendy Dale [00:32:54]:
Again, I know you have no idea what I’m talking about. Tell you that. But the pressure to be perfect in our careers, the the the, you know, the the the pressure to have, like, the Christmas lights need to be up and turned on, you know, you know, by a certain time, the Christmas mugs need to be

Kate Beere [00:33:11]:
I know. I love mugs. I know you love mugs.

Wendy Dale [00:33:14]:
But all of that, right, because you see it on Pinterest. You see it on your friend’s Facebook page, and it’s the pressure. And a lot of that, we build up in

Kate Beere [00:33:20]:
our minds.

Wendy Dale [00:33:23]:
So I think we often feel the weight of having to do it all.

Kate Beere [00:33:26]:
Yeah. Do we ever? And, like, add to add to that, the latest research shows so in a 2 family working home, typical stereotypical family husband wife, both working full time family, a woman on average spends 2.5 hours a day more than her husband on managing the household. And that’s a lot per day. And so, you know, when you talk about what holds women back, it’s time. So if I’m busy planning for the birthday party, if I’m busy thinking about I gotta flip the laundry and then I gotta do the sheets on, Sarah’s gotta go over here, and like, your brain is just on fire. Yeah. All the time. And that just keeping the household going.

Kate Beere [00:34:08]:
I was shocked by that stat. I was like, 2 and a half hours a day. That’s a lot of time when you think if you’re working full time.

Wendy Dale [00:34:14]:
What I could do with an extra 2 and a half hours.

Kate Beere [00:34:16]:
Oh my god. We’d take over the world if we had 2 hours for a day.

Wendy Dale [00:34:20]:
We already have.

Kate Beere [00:34:21]:
It’s like shocking stats. So I think that’s something for sure. I also think access to capital is a big one for entrepreneurs. So, you know, VC funding, it’s I’ve read a lot of different stats on it where it’s, like, it’s as low as, 2% of the all VC funding goes to women. I’ve read up to 20%. Regardless, it’s still not enough VC funding. You know, it’s it’s it’s hard for women to get access to that capital. We also don’t always ask, I’m fully mindful of that, but it’s hard to get access.

Kate Beere [00:34:53]:
And there was a Harvard Business School did a study where they took the same business plans, and they had men and women present the same idea to VCs, same company. 1 was presented by a man, 1 was presented by a woman, and 70% of the VCs said they’d invest in the man and not in the woman. And it’s the same business model. So we need to shift the way we look at Yep. Female entrepreneurs as not just always this, like, small business. Right?

Wendy Dale [00:35:23]:
Totally.

Kate Beere [00:35:23]:
There are amazing women leaders out there looking for VC funding, and there’s still this stigma out there around, you know, can she do it? Right. So that needs to shift too.

Wendy Dale [00:35:33]:
Yeah. And one of my favorite episodes was when we had Tiffany on.

Kate Beere [00:35:37]:
Yeah. Fantastic. Yeah. Tiffany Westerman. Yeah. If you haven’t listened to that episode

Wendy Dale [00:35:41]:
Great episode.

Kate Beere [00:35:41]:
We’ll throw that in the show notes too because that was I mean, she really talks about that and talks about her journey and what that looks like. Yep. Yep. Okay. So we just talked about how women don’t ask the best for what they want. Yep. But oftentimes, we don’t know how to even vocalize what we want. How do we do it? How do we help more women kinda get out there and find a way to find their voice and and say it? Go after it.

Wendy Dale [00:36:07]:
Yeah. I think so

Kate Beere [00:36:09]:
once

Wendy Dale [00:36:09]:
we kinda figure out what we truly want Yeah. Now we can spend an enormous amount of time spending years and wasting so much time Yeah. Figuring out what we want and just trying to get that that perfection. But I think there’s there’s really a lot of things in life are gray and not black and white. I think this is pretty black and white in my opinion is is asking. You have to ask. You have to be okay with asking wrong or awkward or unsure questions to be able to navigate, who to connect with, who to find, whoever in the community of whatever it is that you’re trying to do. Yep.

Wendy Dale [00:36:46]:
And not just, like, 1 or 2 people, like, lots of people. Yeah. And and part of that is building a network. Part of that is getting really comfortable with even communication, and so part of that might be practicing Yeah. In terms of of learning how to communicate and ask. Yeah. But I think speaking with confidence takes practice, but Yeah. Recognizing and reminding yourself that you have a voice.

Wendy Dale [00:37:11]:
Yeah. You get to speak up. You get to have a voice, and your voice matters just as much as anyone else’s. And nobody can people can tell you that all the time, but you have to believe it yourself.

Kate Beere [00:37:22]:
Yeah. It’s that self talk.

Wendy Dale [00:37:23]:
It is a self talk. Right? So, you know, going through my own journey, leaving HR, and then get getting laid off, like, 2 weeks after I just bought a house and then jumping into fitness and really the yes, the unknown, but at the same time, recognizing that people could tell me, oh, yeah. You could do it. But if I don’t believe it myself, and I’m not recognizing that my voice matters, even if people don’t agree with me, that’s okay. Not everybody’s gonna agree with you.

Kate Beere [00:37:51]:
No. And you have to push through the fear because the fear will be there.

Wendy Dale [00:37:54]:
Oh, my god. And and the fear will take you out. Out every single time. Every single time.

Kate Beere [00:37:59]:
Yeah. And I would probably just reinforce what I said about the business plan that I did for Organically Gifted. Write it down. Get it out of your head. Put it on paper. Oftentimes, if you can just see it, then that can it almost, like, empowers you to start vocalizing it. You can’t vocalize what you don’t know or you can’t see. Yep.

Kate Beere [00:38:16]:
So write it down. Yep. Right? Get clear on what it is and what it isn’t. Get clearer. Like, I’m a big planner. Like, if you’re starting your own business from scratch, you need a plan. You need to understand what things cost. You need to understand how much potential revenue.

Kate Beere [00:38:28]:
You need to understand your market share. You need to understand your audience. You need to understand all those things before you jump in. I’m not saying plan to, like, plan, but understand you need a bit of a, you know, a bit of a plan before you go out the door. So if you articulate it on paper, you can then vocalize it. And then what I think is so good, vocalize it and go find a mentor Because someone else who’s in business who can help coach you is everything. Yeah. And whether that’s someone who’s a business coach that you’re paying, great.

Kate Beere [00:38:56]:
Or if that’s someone else in the community, get into a network of other female, business owners. Just find a community or find a mentor who can help you navigate Yep. Through. Because at the beginning, it’s hard. Like, there’s a there’s a lot of ups and downs and a lot of days where you’re crying and you’re overwhelmed and you’re, like, why did I do this? Yep. Yeah.

Wendy Dale [00:39:15]:
It’s never gonna work, blah blah blah, all the I’m so glad that you mentioned the mentor and a coach because Yeah. We often think my income is gonna be cut. I’m not gonna make enough money. I don’t have money to invest in whatever, but investing money within reason Yeah. In a mentor or a coach, even if it’s just for a session or 2 Yep. Right? Like, you take what skills you have and the books that you’ve read and and and the webinars that you’ve watched, but then you take some money and you invest in the rest. It’s because you we don’t have all of the skills, and it can save so much. Right? Instead of spending so much time thinking like, oh, but I could put that.

Wendy Dale [00:40:00]:
I’m just throwing a number out there. A $1,000 to, you know Right. Whatever, wherever else, helping you get really clear on what it and and because a lot of times people say, I don’t know where to start. I don’t know how to build a plan. I don’t know what to do. I’m a coach or a mentor. It like, I can’t speak highly enough about how valuable that is at the beginning. Yeah.

Wendy Dale [00:40:21]:
You you you pave the path.

Kate Beere [00:40:22]:
Yeah. You need to outsource what you’re not good at, and that’s the truth. So you you wanna outsource. Right? Like, if accounting is not your thing, well, don’t be crunching numbers all day because that’s like, you’re gonna spend 5 times as long as you need to because it’s not something you like to do. Yep. And if you’re not good at it, well, just own it. And then you outsource that, and you focus where you’re really good.

Wendy Dale [00:40:42]:
Yep.

Kate Beere [00:40:42]:
I know for Boldlet before I joined, like, Joanne and Cherilyn, my business partners, they’re creatives. They’re not, you know, super smart women, but had never set up a business before. Got a business coach. And I can tell you when I went in, I was like, you could tell. Yeah. They’re like, yeah, our business coach and I was like, yeah, you can tell. And I’m like they were like best investment. So I, like, 100%, you know, stick to what you’re good to good for or good at? Yep.

Kate Beere [00:41:07]:
Good at. Yeah. I’m getting that one. Good at? Good for?

Wendy Dale [00:41:10]:
What? What?

Kate Beere [00:41:12]:
Do what you’re good at? Yeah. It’s hard today. Words are hard today, Wendy. But then outsource the rest.

Wendy Dale [00:41:18]:
Yeah. Yeah. And I know, like, we’ll we’ll move on, but I just wanna say, if you don’t have the money for it, women are very resourceful. Find something in your house you’re not using. Sell that shit on marketplace.

Kate Beere [00:41:29]:
I really

Wendy Dale [00:41:29]:
love that. And use the money for guaranteed their stuff. Right? People will be like, I don’t have the money. Yeah. You do.

Kate Beere [00:41:35]:
You can always find the money.

Wendy Dale [00:41:36]:
Always find the money. Agree with that.

Kate Beere [00:41:37]:
Yep. I agree with that. Okay. What’s some other advice you would give to women who are, you know, jumping into business?

Wendy Dale [00:41:44]:
Yep. Celebrate the small wins. And it could be, you know, a lot of times we think, like, when I coach, I talk a lot about micro and macro, and a lot of times we think that things in life need to in order to celebrate them, they need to be big. Right? So, like, on a, weight loss journey, like, oh, I’m, you know, celebrating that, you know, I lost £25 or £50. What about the first five? Yeah. What about the fact that you slept all night? You know? What about the fact that you went out for a walk during your lunch hour? I had a conversation with somebody like this yesterday. You know? Put put that block your calendar off as a private appointment from 12 to 1 every day or 11:30 to give yourself some grace and flexibility to pivot, but celebrate that micro win

Kate Beere [00:42:22]:
Yes.

Wendy Dale [00:42:23]:
That that’s what you did 3 times a week. And you have to learn to be your own cheerleader. I think a lot of times we wait for people to cheer us on. Is that amazing? Of course, it is. We all love to be celebrated, and we all love to, you know you know, receive that support. But going back to what I said before, when you learn to celebrate yourself and show up for yourself Yeah. And cheer yourself on

Kate Beere [00:42:46]:
Yeah.

Wendy Dale [00:42:46]:
Oh my gosh. That’s a game changer.

Kate Beere [00:42:48]:
Because you just don’t care what anyone else thinks.

Wendy Dale [00:42:50]:
You don’t give a fuck

Kate Beere [00:42:51]:
follow me. And I don’t I don’t need your cheer in the corner because I’ve got my own little inner cheerleader in my head

Wendy Dale [00:42:56]:
going up. Pumps and everything. Right. Yep.

Kate Beere [00:42:58]:
Oh, I so, so Maybe a glass

Wendy Dale [00:42:59]:
of wine.

Kate Beere [00:43:00]:
Maybe a glass of wine. I still love that. I think I think I would say just be authentic, and you touched on this, but you’ve gotta do what’s true to you. So don’t don’t go into business with something that’s not aligned with your values. Like, it has to you have to feel authentic when you’re talking about your business, but also you wanna connect your heart, which is your value. So it has to align with what you believe in. Like, if you believe in eco friendly products, don’t go start selling some product that isn’t aligned with that and it’s full of greenwashing. Like, it’s a really simple example.

Kate Beere [00:43:30]:
But That’s a great example. It has to be something that you’re passionate about, and it has to be something where you can show up authentically. Because as an owner, as a CEO of your own company, Yep. Everyone can tell when you’re not being authentic. So for you to be authentic means you have to fully connect to what this big idea I love it.

Wendy Dale [00:43:50]:
And there’s a lot of stuff out there that look good because, oh, like, your friend is doing this or, like, Bitcoin was a huge example where people were like, oh, maybe I’ll do that. You know? And it’s because it looks like, you know, I can make my but if you’re not passionate about something, how are you gonna be able to speak to it? And people, especially women, we smell inauthenticity Yeah. A mile away. So to your point, if you’re not authentic about what you’re passionate about, what you’re doing, you just do it because everybody else is doing it or because it looks good on Facebook or Pinterest or whatever.

Kate Beere [00:44:21]:
I still don’t know how Bitcoin works for the record.

Wendy Dale [00:44:23]:
You can talk about that.

Kate Beere [00:44:24]:
And I have I have read it. Oh, so I’m not really good

Wendy Dale [00:44:26]:
with the numbers. I’m not good with money.

Kate Beere [00:44:28]:
Not for me. So it’s to your point. Right? So it’s a great example.

Wendy Dale [00:44:31]:
People to do spreadsheets because I hate anything. Like, Google spreadsheet Excel gives me a rash. Like, I just I can’t.

Kate Beere [00:44:37]:
It’s, like, legalese for me. I can’t read it. I, like, I try, and I’m like, nope. Need a lawyer. So I don’t wanna do that. Okay. So we were getting close to wrapping up. What this is the Living Richly podcast.

Kate Beere [00:44:48]:
So let’s talk about what does Living Richly mean for you when it comes to your business.

Wendy Dale [00:44:54]:
I’ll tie it back to just creating space for people to live unapologetically, show up as authentically them, prioritize their well-being, but also be able to pursue their dreams with confidence. And even if they have no one in their circle to help them sometimes we believe in other people before they can believe in themselves. And so helping people fill their cup even just a little bit so that they can take that next step forward. Like, living richly for me in this topic is all about leading with heart and giving back and sharing. Sharing is a big thing. I find, like I’m kinda side barring here. Sorry. But

Kate Beere [00:45:32]:
We never sidebar on this show. Right.

Wendy Dale [00:45:34]:
We can be very competitive, and it drives me batshit crazy

Kate Beere [00:45:38]:
Mhmm.

Wendy Dale [00:45:38]:
When there’s people who are very successful but don’t wanna share their secrets

Kate Beere [00:45:43]:
Right.

Wendy Dale [00:45:44]:
Because they don’t want other people to have a piece of the pie. Yeah. There’s so much fucking pie. I’m sorry. I’m swearing a lot today.

Kate Beere [00:45:50]:
I swore a lot today today.

Wendy Dale [00:45:51]:
But there’s so much pie.

Kate Beere [00:45:52]:
A lot of pie.

Wendy Dale [00:45:53]:
There’s a lot of sun for people to shine. Yeah. So I’m all about sharing. Yeah. Right? Sharing. I just think that’s such a lead with your heart.

Kate Beere [00:46:01]:
Lead lead with your heart. Yeah. I think for me, it’s all about, well, especially the last 2 years, it’s been about carving out a life that I want.

Wendy Dale [00:46:10]:
And

Kate Beere [00:46:10]:
what I mean like, I never asked myself, what do I want? Okay. I love to work 4 days a week. Great. So I created that. And now for myself and our business is now a 4 day work week. Right? So we all work 4 days a week, which is great Yeah. Which gives me time to do, get to mindset, right, on the side, and that’s my passion project. And I carve out the life I want.

Kate Beere [00:46:30]:
And that’s, like, that’s that’s the beauty of it is that you can set it up however you want because you get to kinda create that space. So for me, living richly is is is I won’t say work life balance because we all know that doesn’t exist, but it’s the ability to have a flexible schedule. Yep. It’s ability to set up my you know, if I need to go to a doctor, I just go. I don’t ask for permission for anyone. I wanna take vacation, I take vacation. We obviously coordinate our schedules, but there’s no I don’t have to ask anybody to do any part of it. Oh, so good.

Wendy Dale [00:46:58]:
And it’s

Kate Beere [00:46:59]:
it that works for me, and that’s what I love, and it that’s also why I feel so much joy in what I’m doing. Okay. Last little piece of wisdom. What’s what’s the little tidbit you wanna leave our listeners with?

Wendy Dale [00:47:11]:
So well, you you what you just said about stop asking for permission. Right? It’s easier to beg for give for forgiveness than to spend an enormous amount of time asking for permission on certain things. So just do it, and trust yourself.

Kate Beere [00:47:27]:
Yeah.

Wendy Dale [00:47:28]:
Listen to yourself. Right? Get rid of the noise. Sit in that silence. Yeah. Like, when you when you said, like, I never really asked myself what I want. No. Guarantee, there’s so many people that don’t because, again, we’re living that supposed life. Yeah.

Wendy Dale [00:47:40]:
So trust yourself. Stop asking for permission. You know, if you have an idea, like, 4 day work week

Kate Beere [00:47:46]:
Yeah.

Wendy Dale [00:47:47]:
Nope. Probably other people, like, I wish I could have a ask. You can. You know? Like, figure it out.

Kate Beere [00:47:54]:
Yeah. Make it work. Yeah. Make it work. Okay. I love that. I would say just do it. Like, get let go of the fear and just go after what you want because you will regret later on that you didn’t do that one thing because of fear.

Kate Beere [00:48:08]:
Yeah. So I think we know when people are on their deathbed. Right? It’s it’s the things they didn’t do that they regret or their people they want their people around them. Right. So just get out there and do it. Like like, honestly, what do you have got to lose? Period. Okay. Awesome.

Kate Beere [00:48:23]:
This was an amazing converse really great conversation.

Wendy Dale [00:48:26]:
Good one.

Kate Beere [00:48:27]:
Thanks so much for joining us. Powerful conversation today. As always, if you found something interesting or you took away tidbit, please share this podcast along. We’re trying to spread the Living Richly message, as broad as we can. Also, be sure to check out our website at livingrichly.me where you can sign up for our 15 day, oh, life vision challenge. I haven’t said it in a while, but it’s a great time of year for you to start thinking about maybe what you want in 2025, and it can really help you map that out. And you can also sign up for our Facebook private group. That’s the Living Richly Nation, and those conversations are amazing.

Kate Beere [00:49:07]:
Such a great support network and just a really great positive space where you’d likely wanna spend your time. And remember, however you’re listening to this podcast, make sure you’re following. That way you’ll you’ll know when the next new episode drops, and you’ll see it right away. So until next time, thanks for joining us, and get out there and continue living your best

Wendy Dale [00:49:38]:
life.

.